Latest Page Update December 2020
The following graphics were created by EngineerJas
1 — Initial Idea
The initial concept for The GirlFriends App came to me while I was taking a shower in August of 2020. The concept was to connect with someone who has gone through the same experience in order to receive advice/recommendations.
2 — Team
There is no such thing as solo entrepreneurship, team work makes the dream work. At the end of August I empowered two of my closest GirlFriends, Momo (Chief Operating Officer) and Yana (Chief Strategy Officer), to join me on this journey as Co-founders. In October, we added Mehar (Chief Design Officer) to our team.
My responsibilities as Chief Executive Officer & Co-Founder include but are not limited to:
Developing the initial concept and new concept for the app
Leading the business and technical development for the company
Developing short and long-term product milestones and strategies
Creating and implementing the company’s vision and mission
Researching and maintaining awareness of the competitive market
Setting strategic goals that are measurable and attainable for the company
Website development and management
3 — bRAINSTORMING
Our first step was breaking down the core concept to understand how we can meet the needs of our potential customers. We posed questions to one another:
What do women need?
What apps do we gravitate towards?
What features do we want to see?
We also chatted about personal experiences with professional and social networking platforms. Below is one of the first virtual meeting were the team utilized Google Jamboard session:
4 — Strategy
01 — CHALLENGE | Understand the problems and personal experiences that women face in order to develop an application that suits and caters to their needs
02 — INTERVIEW | The team determined the user group based on market research. Then we selected a specific demographic to conducted interviews with.
03 — LEARNING | Through interviews, the team determined specific app features of interest as well as customer needs and wants. We also observed trends and themes within the user group which helped to assist the team in the overall direction of the application.
04 — INSIGHTS | Although we are still in the development process some of the insights the team has gathered include insights and aha moments. We are continuously asking, What is the problem area we are solving?
04 — ANSWER | The GirlFriends App.
5 — New Idea
Our Story began with a simple idea of connecting women with shared experiences to help uplift, inspire and encourage them to achieve their goals. The idea soon blossomed into The GirlFriends App a collaborative community for women, marginalized folks and allies to network, socialized and level up everyday in every way!
6 — Mission
To deliver a platform for women of color, marginalized folks and allies to feel heard, confident and free
7 — Goals
01 — Creating a brave space to engage in everyday conversations with girlfriends
02 — Providing networking opportunities for women
03 — Uplifting women through unbiased lifestyle, health and wellness content
8 — gIRLFRIEND Groups | join us today!
Our Team created a LinkedIn Group, GroupMe Chat & Instagram to connect with women!
We curate women empowerment and motivational messages weekly
We send out external Job, Internship and conference opportunities through our linkedIn Chat
We provide a space for women to feel confident to ask questions through this platform
9 — Website Launch
Our team discontinued our website and has since decided to rename the company Aurora, more information coming soon.